Looking to build a high-converting Ecommerce sales funnel using ClickFunnels? The template on this page has been used to ship tens of thousands of physical products across several different markets. It works well for any kind of e-commerce offer – so it doesn’t matter if you’re selling at full retail price, promoting bundles/discount deals or running a free plus shipping campaign. This share funnel template has been used successfully in all of those situations.
See a demo of the funnel template here, and if you like copy it for free into your ClickFunnels account:
We’ll leave the video walkthrough below to explain the details of how the funnel works and what’s included, but the basic structure looks like this…
Table of Contents
Step 1 – Email Optin
The landing page collects a users email address so they can proceed to the next page, which is the cart. You can easily disable the email optin and allow people to just click through to the cart, but we recommend keeping it in place. Having this step allows you to build a huge list regardless of whether people buy or not.
Step 2 – Cart
On this page people select how many products they want to purchase. We ALWAYS encourage offering multiple quantities, with discounted pricing if people buy more. This greatly increases the average order value of any e-commerce funnel… allowing you to spend more per customer on ads and scale your campaigns aggressively. This shopping cart page has been heavily tested. We see it convert even up to 40% in some markets. The way we set things up in the demo also means that most people will actually buy more than one item.
Step 3 – First Up-Sell
Here you can sell people more of what they just bought on the cart page (this works great!) or offer a complimentary product. One click purchasing means the conversion rates on this up-step can be fantastic if the product is appealing.
Step 4 – Second Up-Sell
By this point people are in the buying mood, so why not offer them more stuff? Keep the product offered here relevant to what’s been purchased already and you’ll see good success.
Step 5 – Third Up-Sell
One last opportunity to get the maximum review from every customer and really inflate those average order values*
*Note: Up-sell steps can be added or removed as you please. You can choose to have either more or less up-sell steps than we include in this funnel.
Step 6 – Order Confirmation Page
A nice summary of what the customer has purchased throughout all the funnel stages. Also use this page to set expectations around delivery times and customer service contact points.
You can copy this exact Ecommerce funnel into your ClickFunnels account or see a live demo using this link:
If you don’t already have a CF account then the link will let you create a free 14 day trial so you’re able to play around with the funnel, customize it and start making sales with it straight away.
Watch the video walkthrough below to see the funnel in action with some dummy products, and see just how easy it is to customize for your brand.
Now for the funnel video…
Get the funnel for free here:
We’ve also made funnel templates for other industries based on what’s working right now for our clients. Check out our ClickFunnels share funnel collection at this link. We hope you enjoy.