Maybe you’ll soon launch a new product or run a performance marketing campaign. So you’re shopping around, trying to vet the best landing page builder that’s right up your alley.
However, choosing the best landing page software isn’t a walk in the park.
And that’s exactly why I created this list.
Being in digital marketing for 10+ years, I’ve tried so many landing page builders.
And I’ve seen the worst…and the best.
In this article, I handpicked 10 of the best landing page builders in 2020 that you should at least take a look at.
But before diving into each one of them…
Best Landing Page Builders Pricing Comparison
Check out this table to get an idea of the minimum cost and special offer of each item on our best landing page builders list.
|Landing Page Software||Pricing Starts||Special Offer|
|ClickFunnels||$97||14-day FREE trial|
|Leadpages||$15||14-day FREE trial|
|Unbounce||$79||20% discount or 14-day FREE trial|
|Instapage||$149||14-day FREE trial|
|GetResponse||$15||30-day FREE trial|
|Landingi||$29||14-day FREE trial|
|Lander||$16||14-day FREE trial|
|Wishpond||$49||14-day FREE trial|
|Aweber||$19||30-day FREE trial|
Choosing the Best Landing Page Builder
I looked at some important criteria when choosing the best landing page builders before I come up with this list.
Here are some of them:
Can you collect leads with it?
Do you get a detailed view of analytics?
Does it support CRM integrations?
How much is the basic plan?
Does the landing page builder have a free trial?
How far will your marketing dollars go?
- Ease of Use
Is the drag and drop editor easy to use?
Are the user interface, analytics, and functionalities easy to use?
How long does it take for you to create an attractive landing page out of the templates?
- Extra Features
Are there any other non-essential but useful features you should know about?
10 Best Landing Page Builders in 2020
Let’s get down to our list and dig into each of their strengths and weaknesses.
Here are 10 of the best landing page builders that we at Performance Funnels highly recommend for businesses to try out:
ClickFunnels is a full-stack sales funnel builder designed to help businesses, entrepreneurs, and marketers sell or promote a product of any type.
One of the best features of ClickFunnels is its advanced yet user-friendly landing page builder.
Whether you are a beginner or a pro marketer, ClickFunnels makes it easier for you to go about creating high-converting and well-designed landing pages.
Just choose your design from its template hub, upload custom elements, and tweak the page using its easy-to-use drag and drop tool, and you’re ready to roll.
More than a landing page software, ClickFunnels works best for entrepreneurs and businesses selling a course or consulting service online simply because it also supports email automation and payment solutions, among other useful marketing tools.
Not to mention, ClickFunnels has an insanely supportive community of users everywhere on the web and great customer service.
ClickFunnels plans start at $97 per month, which for many people, especially small and new businesses, could be too pricey.
But you don’t have to rule it out of your options.
I’ll let you in on a secret — ClickFunnels actually has a $19 per month special offer for limited share funnels.
This plan isn’t advertised. You can only avail of this special offer as you fill out your billing information when signing up.
Leadpages is a popular landing page builder and lead generation software for its affordable pricing plans, without skimping on essential features.
Its library consists of over 160 free landing page templates that you can easily work with using its drag and drop editor.
Leadpages also allows you to edit pages to make it mobile-responsive.
This is important, especially if you are dealing with end consumers.
If you are looking to create decent opt-in campaigns, Leadpages makes it easier for you to do so and optimize them for conversions.
Leadpages plans start at $15 per month.
However, the basic plan does not come with a split-testing tool, which is so important for landing pages.
Nevertheless, you can use other free A/B testing tools to evaluate your landing pages’ performance.
But apparently, that would give you a few minutes of additional work.
Unbounce is one of the best landing page builders that’s equally popular and powerful.
In fact, it has helped carve the landing page builder segment.
Unbounce has one of the most advanced drag and drop editors.
While that’s a plus for intermediate and expert users, beginners might struggle a little with it at first.
What I love about Unbounce, which many users share the same sentiment, is its library of over 100 fully customizable landing page templates, plus popups and sticky bars.
These landing page templates are designed with a heavy emphasis on conversion — the raison d’être why we use a landing page.
Unbounce’s basic plan at $79 per month already supports A/B testing and quite a few integrations like Google Ads, Hubspot, Zapier, MailChimp, WordPress, and Infusionsoft.
Instapage is very much like Unbounce on several accounts.
Instapage plans start at $149 per month.
It’s one of the more expensive options, but it delivers the most powerful landing page engine and pushes high conversions as its competitive advantage.
Instapage boasts over 200 customizable landing page templates and advanced drag and drop tool to modify these page templates.
Tweaking landing pages with Instapage is fast and easy, too.
Unlike Unbounce, however, Instapage does not have a popup tool.
But one thing you will love about Instapage is its real-time analytics and heatmaps that allow you to see the most effective parts of your pages.
Very few landing page software has this functionality.
Instapage also supports quite a few integrations for a streamlined workflow.
These include Hubspot, Zapier, Marketo, and Salesforce, among others.
GetResponse is a full-suite digital marketing tool that’s popular for its email marketing capabilities.
One feature that many GetResponse users downplay is its landing page builder.
For as low as $15 per month, GetResponse allows you to create unlimited high-converting landing pages.
The drag and drop editor of GetResponse is super easy to navigate around.
Thousands of Shutterstock stock photos, GIFs, and templates are available for you to use.
The landing pages can be optimized for mobile devices.
You can also do A/B tests with your landing pages.
And much like ClickFunnels, GetResponse has other marketing tools that you can use as well simplify your process.
For instance, the email marketing tool is perfect for integrating into your lead nurture system and autoresponders.
In addition, the webinar tool allows you to set up virtual summits and conferences if that’s your line of business.
The built-in analytics and integrations like Hubspot, Salesforce, Google Ads, Facebook, and so many other tools make your marketing efforts so much easier.
If you are looking for the best landing page creator that has no frills, Landingi ticks the box.
Landingi has the bare essentials, from tools to dropdown menus to templates.
Landingi boasts over 200 beautiful landing page templates that you can customize according to your brand and optimize for various devices.
It has over 800 Google fonts to choose from, all for free.
All landing pages made with Landingi can be easily embedded on your website.
For your lead generation efforts, you can take advantage of Landingi’s centralized platform to analyze and manage all your leads.
In fact, it can serve as your mini CRM.
And of course, A/B testing is also possible with Landingi.
For $25 per month as the basic plan, Landingi gives you unlimited landing pages, 5 custom domains, 5 account users, and 10 active popups, among other functionalities.
Lander is a small business-friendly landing page creator.
And this is evidenced by the affordable pricing plan starting at $16 per month.
What I love about Lander most is that it gives you full customization control over the code of the landing page templates.
On top of that, considering the low cost of the tool, A/B testing is available for free — not an option that you can add on for an additional fee.
All Lander plans include A/B testing, so users can ensure that every bit of their landing pages is optimized for performance.
Lander also gives you dedicated Facebook landing pages.
Though price-friendly, Lander is not the best landing page software out there when it comes to editing functionalities.
Also, note that the starting price is limited to 5,000 visitors per month.
If you are considering running ads, you might be forced to subscribe to the more expensive plan.
KickoffLabs is not like any other landing page creators on this list. It specializes in setting up viral contests.
“I can run contests using other landing page builders. What sets KickoffLabs apart from the others?” you might ask.
Let’s cut to the case. KickoffLabs has a fraud protection feature that helps detect fake contest entries and referrals.
You can’t downplay this part, especially if your intention really is to run contests.
Scammers and fraudsters scatter around the web, and they can game the system if you are not cautious.
KickoffLabs also offers advanced web analytics and A/B testing.
Best of all, KickoffLabs has a free plan that allows you to run a mini-campaign of up to 500 unique visitors per month.
You can easily upgrade to a paid plan if you think your campaign needs more audience.
If you are looking for the best landing page builder to create giveaways, product launches, sweepstakes, and the like with the intention to go viral, KickoffLabs might just be the one you are meaning for.
Aweber is one of the leading email marketing software companies globally.
Just recently, it has included a landing page builder in its ecosystem of digital marketing tools.
While the page builder market seems too saturated now, what Aweber promises is the simplicity of its tool.
Lots of stunning landing page templates are free and easy to use.
The drag and drop editor is beginner-friendly. It’s also capable of optimizing pages for different devices.
Aweber subscribers can take advantage of this tool for free.
This should make your email marketing campaigns more streamlined if ever you are planning to use it.
But if you are not an Aweber user, the landing page builder is offered as a standalone product for $19 per month.
Wishpond is an all-in-one digital marketing software.
One of its most popular tools is its intuitive and powerful landing page builder.
Wishpond’s drag and drop editor works like magic as it’s super easy to use, much like website builders Wix and Squarespace.
There are plenty of landing page templates that you can use for free.
These pre-built landing pages are designed for conversion, with text and buttons and colors used in the right places.
You can easily change them to match your brand.
For the more advanced users, Wishpond’s landing page builder gives you a more powerful toolset.
Essential tools like web analytics and A/B testing are also available to make sure you are on the right path with your campaigns.
Did I mention creating landing pages with Wishpond has no limits?
If you are looking for a complete digital marketing solution, not just the best landing page software, Wishpond is worth considering.
And that’s it for our best landing page builders list.
I hope you got something out of it.
If you think I missed an amazing software on this list, please let me know in the comments.
And if you know someone who might benefit from this article, we’d love you to spread the love.