ClickFunnels Vs Shopify: Which Is The Best Platform For Dropshipping

I’ve been asked a lot of times where do I stand in this ClickFunnels vs Shopify discussion for quite some time, and it’s bothering me for some reason.

I’m starting to believe that debating which of the two is the best platform for dropshipping is a moot point.

First, they are two different platforms with distinct capabilities and functionalities under the hood.

Both Shopify and ClickFunnels offer a full suite of services to make your e-commerce business as successful as it can be.

Yes, the end goal is the same — to make profitable sales.

But understand that Shopify has a different target. And so is ClickFunnels.

Therefore, choosing between Shopify vs ClickFunnels all boils down to YOU as a user.

ClickFunnels Vs Shopify Comparison Overview

In the interest of argument, I will cover all the bases for you…

…what’s the difference between ClickFunnels and Shopify in dropshipping

…what makes ClickFunnels a viable option for dropshipping

…why Shopify is the most favorable e-commerce platform

…how ClickFunnels and Shopify can work together

…and so much more

I’ll lay down everything I know in my 10 years of online marketing and dropshipping experience.

Whether you are using local suppliers in the U.S. or via AliExpress, the principle is pretty much the same.

But first…

What Is Shopify?

Shopify is an e-commerce software that allows you to build online stores, accept payments, ship and inventory products, and more.

It’s the most popular e-commerce platform with over 1 million active users and hosting over 800,000 e-commerce stores as of December 2018. (And that includes makeup mogul Kylie Jenner’s Kylie Cosmetics!)

Shopify is quite a favorite among dropshippers because it has pretty much everything you need for an e-commerce platform.

From selling to order tracking to the delivery, Shopify makes running online stores as easy as possible.

ClickFunnels is an online sales funnel builder that allows you to automate your sales process from start to finish.

The software comes with a bunch of pre-built funnel templates that you can customize according to what’s best for your product and your target customers.

ClickFunnels has over 65,000 people in its user base, quite far from Shopify’s.

Though not as popular as Shopify when it comes to dropshipping, many e-commerce entrepreneurs are now using ClickFunnels for a lot of reasons.

More on that later.

Sign up for a 14-DAY ClickFunnels FREE TRIAL!

Difference Between ClickFunnels and Shopify

The difference between ClickFunnels and Shopify lies in their unique sets of strengths and weaknesses.

Shopify is strictly e-commerce. It’s the preferred platform if you have multiple products to sell.

Given what I said, you might say off the bat that Shopify is the best platform for dropshipping.

Uhm, yeah, you can say that.

And I’m not even going to contend that that is wrong.

But does that mean you should cut off ClickFunnels?

Heck, no!

Hear me out — ClickFunnels has its place in the dropshipping business.

ClickFunnels works very well if you have a low-priced or ‘free plus shipping’ offer lead magnet and then use an upsell/downsell page to increase your average order value (AOV).

What is the average order value?

Average order value is the average value of a transaction in your e-commerce store, or simply how much revenue each order brings in.

AOV is calculated this way:

AOV = Product Revenue / Total Transactions

If you are selling winter coats, are you also selling the beanies and thermals gloves and snow boots to go with them?

Are you giving your customers a huge discount to encourage them to buy in bundles?

Why is it important to improve your online store’s AOV?

I assume you will be doing ad campaigns to promote your product.

But ad costs are not getting any cheaper.

So the goal here is simple — to entice your customers to buy more when they make a purchase, and then increase your store’s sales and revenue.

This is where one-click upsell comes into play and why ClickFunnels is so beneficial.

ClickFunnels works very well if you have a low-priced or ‘free plus shipping’ offer lead magnet and then use an upsell/downsell page to increase your order value.

Yes, a Shopify plugin can do the trick.

But, you need to spend around $30 extra dollars per month or even more just to enable this kind of technique on your online store.

ClickFunnels Vs Shopify: Features

Let’s dive into the bits and pieces of this ClickFunnels vs Shopify comparison.

In terms of features, ClickFunnels and Shopify share some commonalities.

Top ClickFunnels Features 

Most entrepreneurs use ClickFunnels for dropshipping to test a new market or product.

Because apparently, you won’t have to commit to hundreds or thousands of items to put in your inventory.

While others use it to build funnels for high-ticket products. 

Here’s a quick rundown of the top ClickFunnels features that can help you in your dropshipping business:

Sales Funnel Templates

ClickFunnels has a bunch of ready-to-use sales funnel templates.

The templates are highly customizable to fit your business and your target audience, with an option to rearrange the entire sales process.

These funnel templates have been proven to be high-converting.

ClickFunnels’ drag-and-drop page builder enables you to customize every page in your sales funnel easily.

Get Performance Funnels’ Dropshipping Sales Funnel Template here!

Payment Gateways

ClickFunnels supports the integration of multiple payment methods such as debit/credit cards, PayPal, Stripe, Apple Pay, Android Pay, and more.

Having not just one payment option opens up a bigger opportunity to make sales.

Imagine shopping at an online store with one payment method only, and this method is not what you have access to.

Hassle, right?

However, it’s only available on the more expensive ClickFunnels Platinum plan at $297 per month.

The standard ClickFunnels plan at $97 per month only supports one payment method.

Affiliate Marketing

There’s a reason online entrepreneurs — particularly savvy marketers — prefer ClickFunnels over Shopify.

Not just over Shopify but other platforms of its kind.

And that’s affiliate marketing.

ClickFunnels has several ways for users to make passive income off it.

And one of these is to promote ClickFunnels as an affiliate (which, by the way, gives you a generous 40% commission).

Read this article on how to make money using ClickFunnels.

More than that, ClickFunnels users on the Platinum plan can create their own affiliate marketing program using its tool called Backpack.

Email Marketing Tools

If you have been in the online entrepreneurship game for a long time, you know that email marketing is one of the most powerful methods to promote a product or service.

ClickFunnels has a tool called Actionetics.

What this does is, manage your email lists, set up autoresponders, and create email marketing campaigns.

But again, this tool is only open to ClickFunnels Platinum subscribers.

Sign up for a 14-DAY ClickFunnels FREE TRIAL!

Top Shopify Features

Here are some major features that made Shopify a powerhouse dropshipping platform:

Store Templates

Building stores from the ground up can be daunting for the less techie or budget-conscious dropshippers.

This is what Shopify is all about — a platform to set up stunning online stores, even without coding skills.

Shopify has a wide range of e-commerce themes — both free and premium — that you can readily use to display your products.

With a few tweaks here and there, you should be able to have a beautiful, fully functional online store in less than 24 hours.

Like ClickFunnels’, Shopify’s drag-and-drop page builder is super easy to use when designing every page of your online store in almost every way you want it to look like.

Web Analytics

I can’t stress this enough —  analytics is the lifeblood of your dropshipping business.

No Shopify store has reached its peak of success without religiously monitoring the performance and data of its business.

Shopify has its native web analytics that’s simple to understand.

With it, you can track and analyze significant user activities on your store, including demographics, purchases, conversions, page sessions, bounce rates, exit pages, and so much more.

If you want a more advanced tool, Shopify supports third-party web analytics like Google Analytics.

Inventory Management

Shopify also has a full-blown inventory management system to help you monitor product stocks very easily.

The platform allows you to add new items or variants and automatically track each product you added.

In case you are close to running out of stock, Shopify will let you know so.


One of the best things about using Shopify is its easy integration with apps.

Some Shopify themes that you might like are not designed for your business, so having extensions of some sort is a great way to make up what’s missing from your chosen theme. 

Shopify’s App Store is jam-packed with one-click install extensions and plugins.

Both free and premium apps are there to help you further streamline your dropshipping business.

ClickFunnels Vs Shopify: Pricing

In terms of pricing, this Shopify vs ClickFunnels debate is far from over.

Each has very different pricing structures.

Note that both Shopify and ClickFunnels offer a 14-day free trial so you can try your hands on them without fully committing to the software.

But unlike ClickFunnels, Shopify does not have a money-back guarantee in case the platform does not satisfy you.

ClickFunnels Pricing Table

The standard ClickFunnels plan costs $97 per month.

What it gives you are up to 20 funnels, 100 pages, 3 custom domains, and handles up to 20,000 web traffic.

The ClickFunnels Platinum plan costs $297 per month.

That includes unlimited access to everything, plus the Actionetics and Backpack tools, as well as VIP access to technical support and the ClickFunnels community.

You may have noticed that the ClickFunnels pricing is a little too steep.

But if you are going to take into account the functionalities you will be getting, ClickFunnels gives you more.

Here’s a ClickFunnels pricing table for a convenient comparison:

FeaturesClickFunnels Standard ($97/month)ClickFunnels Platinum ($297/month)
Payment gateways39
Share funnelsYesYes
Follow-up funnelsNoYes
Weekly Virtual Hackathons (step by step funnel building coaching)NoYes
Funnel Hackers ForumLimitedVIP access
Funnel Flix (a variety of courses and training videos)LimitedVIP access
Customer support Email-onlyLive chat and email

Shopify Pricing Table

The Shopify pricing, on the other hand, has a three-tier structure.

The basic Shopify plan at $29 per month gets you a website with a blog, unlimited product listings, and up to 2 staff accounts, among other things.

If you want to further customize your website, you need to buy the extensions.

Some of these are free; others are paid for.

Here’s a Shopify pricing table for a convenient comparison:

FeaturesBasic Shopify ($29/month)Standard Shopify ($79/month)Advanced Shopify ($299/month)
Online storeYesYesYes
Unlimited productsYesYesYes
Staff accounts2515
24/7 supportYesYesYes
Sales channelsYesYesYes
Manual order creationYesYesYes
Discount codesYesYesYes
SSL certificateYesYesYes
Advanced report builderNoNoYes
Third-party shipping rate calculatorNoNoYes
Shipping discountUp to 64%Up to 72%Up to 74%
Print shipping labelsYesYesYes
Shopify POS appYesYesYes
Third-party POS appsYesYesYes

Why Choose Shopify Vs ClickFunnels

Shopify is strictly e-commerce. It has everything you need when building and operating an online store.

And Shopify is the more sensible option if you want to…

  • Sell a variety of products
  • Establish your brand
  • Outsource products
  • Have a built-in inventory management system
  • Have a built-in fulfillment service to handle shipments automatically

Why Choose ClickFunnels Vs Shopify

ClickFunnels has e-commerce capabilities but does so much more than that.

It’s the clear winner if you want to….

  • Get e-commerce features
  • Sell one or two or three products
  • Have control over email marketing
  • Build a robust customer base via affiliate marketing
  • Maximize ad costs (very important!)
  • Increase order value
  • Have multiple income streams

This is why ClickFunnels is popular among marketers and infopreneurs.

What many ClickFunnels users do when they have a high-ticket item ($200 or more) to sell is they don’t run Facebook ads directly selling their product.

Why is that so?

The odds of a cold lead (a.k.a. a random person who might be interested in your offer) clicking your ad and purchasing your big-ticket item are razor-thin.

Yes, it’s possible. But that’s a rare scenario.

What savvy marketers and entrepreneurs would do is to advertise a dirt-cheap item or a freebie.

The goal is to get the name and email address of the prospect.

You can add them to your funnel, nurture them, or target them in your future marketing efforts.

If you are going to use it for your dropshipping business, make sure that you use it not just to sell a good product, but sell a good product with an irresistible offer.

That’s key to using funnels!

Using Shopify and ClickFunnels Together

If you are on Shopify and you still want to use ClickFunnels, both platforms can work together for your dropshipping business. You can integrate ClickFunnels into your Shopify account.

Selling high-ticket items on Shopify? Use ClickFunnels to promote your product — attract prospects with a freebie or low-cost item and market your high-ticket product later on.

If you are on ClickFunnels and you want to use Shopify, you can use the latter as your fulfillment tool.


Looking at the price, Shopify seems to be the more affordable choice.

However, if you are going to factor in the functionalities that you will be getting, ClickFunnels gives you more.

Because for instance, you want to customize your online store and get features that are not available on the basic plan — like the ability to add upsell/downsell pages.

That will cost you a few extra dollars per month per plugin.

In the end, you will have to pay more with Shopify just to get important features that ClickFunnels includes in its basic plan.

Again, Shopify is the safer choice here if you want to have everything you need to run your dropshipping business in one platform.

ClickFunnels is the better option if you want to maximize order value and ad costs (whether it’s on Facebook, Google, Instagram, YouTube, or other channels).

Mad respect for Shopify for making third-party integrations so damn easy.

However, Shopify has a lower average order value because it doesn’t have upsell sequences.

With ClickFunnels, every person who clicks on your ad has greater chances to convert.

Is your offer is too high? Do you think your prospect is ready to swipe any time?

Inventory management is one downside of ClickFunnels. However, you can use a third-party inventory management system like ShipStation to handle order fulfillment and ship products directly.

I hope I have covered everything you need to know about this ClickFunnels vs. Shopify debate.

Ready to try ClickFunnels?

Sign up for a 14-DAY ClickFunnels FREE TRIAL!

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Adam Hendricks

Chief content marketer and funnel hacker at Performance Funnels. With over 10 years of digital marketing experience, Adam enjoys helping people make money online with affiliate marketing and sales funnels.