Kartra Vs ClickFunnels: The Best Funnel Builders Compared 2021

Kartra vs ClickFunnels

Kartra vs ClickFunnels — a perfect match-up of two popular sales funnel builders that share a laundry list of features under the hood.

ClickFunnels is the more established funnel builder which has been around since 2014.

Kartra, on the one hand, is the new kid on the block launched only in 2018.

Although ClickFunnels and Kartra have the exact same functionalities as a funnel and landing page software…

The million-dollar question is:

How does Kartra stack up against ClickFunnels, and vice versa?

Find out…

Kartra Vs ClickFunnels Comparison Overview

Kartra and ClickFunnels are all-in-one marketing automation platforms designed to bring multiple marketing software programs into one unified place.

ClickFunnels was developed by Etison LLC, a company founded by marketer Russell Brunson.

This SaaS company helped revolutionize the way we do online marketing today.

Meanwhile, Kartra was developed by Genesis Digital, a company co-founded by marketer Andy Jenkins.

Before it was launched in 2018 as an all-inclusive marketing automation software, Kartra was first an e-commerce tool.

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Kartra Vs ClickFunnels: Features

To make sense of this Kartra vs ClickFunnels comparison, let’s wrap your head around the common features of these two funnel builders.

And let’s see where they make the difference.

Funnel Templates

Kartra and ClickFunnels both have a library of pre-built sales funnel templates for any business requirements.

These include funnels for:

Both online sales funnel builders offer highly customizable templates that have been proven to be high-converting.

Kartra specifically has worked with Frank Kern — a sought-after internet marketing consultant and copywriter — to develop funnel templates for them.

In this case, I wouldn’t say one is superior over the other.

Page Builder

You don’t want your funnel to look like everyone else’s from top to bottom, do you?

Kartra and ClickFunnels have a drag-and-drop web editor so you can build pages and customize page elements very easily, even without coding skills.

Free landing page templates don’t suit your business? ClickFunnels has a vast marketplace where you can shop for more landing page designs.

Have a landing page template that you want to share? Sell them at the marketplace!

And because of that, I would give this round to ClickFunnels.

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Upsell/Downsell Pages

One of the main reasons online sales funnels make more profits for businesses is because of the ability to offer upsells and downsells.

Ad costs are getting more competitive. With Kartra’s and ClickFunnels’ upsell and downsell functionalities, you get to maximize every visitor or customer.

Both platforms allow you to set up one-click upsells, so your customers don’t have to input their billing information again if they decide to purchase your upsell offer.

Priceless, indeed!

In this case, it’s a toss-up between Kartra and ClickFunnels.

Third-Party Integrations

As a savvy marketer, it pays to pay close attention to third-party integrations supported by software programs to make marketing processes more efficient.

The good thing is, you won’t need to worry about it with ClickFunnels and Kartra because both funnel builders understood very well the importance of integrations.

ClickFunnels and Kartra both support a host of third-party plugins to help you streamline your funnels.

Kartra, however, does not support as many third-party tools as ClickFunnels.

For instance, ClickFunnels can support directly email marketing tools like:

  • Aweber
  • GetResponse
  • Infusionsoft
  • MailChimp
  • ActiveCampaign
  • ConvertKit
  • Drip

Kartra, however, only supports Zapier. It can use the aforementioned tools, but only when using Zapier.

Otherwise, you will have to suck up to their own marketing automation software.

This makes the whole email marketing process more complicated, not to mention costly.

Ultimately, this round goes to ClickFunnels.

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Custom Domains

Kartra and ClickFunnels support multiple domains and subdomains.

ClickFunnels’ standard plan at $97 per month gives you 3 custom domains, while the platinum plan at $297 per month gives you 9 custom domains.

Kartra, on the other hand, offers 1 custom domain only for its basic plan at $99, 3 custom domains for the silver plan at $199 per month, and 10 custom domains for the platinum plan at $499 per month.

Apparently, ClickFunnels wins this round.

Email Marketing

Kartra and ClickFunnels each have an email marketing tool.

But truth be told, none of their tools can beat a full-blown email marketing software.

The good news is both ClickFunnels and Kartra support email marketing software programs.

But the bad news is — as I previously mentioned — Kartra needs Zapier to connect MailChimp, Aweber, and a host of other email marketing tools.

It doesn’t bode well if you have been in the business for quite some time because I’m pretty sure you are using one of these powerful email marketing tools.

Besides, ClickFunnels’ email marketing tool — called Actionetics — can do so much more than setting up email autoresponders and launching email marketing campaigns.

You can use it to follow up with customers and prospects using a more targeted approach.

It’s a priceless functionality that will help your bottom line in the grand scheme of things.

Although Kartra’s basic plan gives you access to their email marketing tool, I would rather choose ClickFunnels vs Kartra in this regard.

A/B Testing

Conversion rate optimization is so crucial in marketing — I can’t stress that enough.

Good thing, ClickFunnels and Kartra support A/B testing or split testing.

It allows you to test the performance of each element of your landing page or the combination of two or more elements to see which variations convert more.

I wouldn’t say one is superior over the other.

Web Analytics

And of course, we have web analytics.

Kartra has its own analytics. So does ClickFunnels.

No sane marketer ever is going to invest in funnel builders that are not capable of giving you statistics on a granular level.

Both funnel builders also support more sophisticated analytics tools like Google Analytics.

More importantly, you can add tracking codes or pixels to some page elements on both platforms.

You will know what your customers clicked, when prospects abandoned carts, which page they left off, and so much more crucial information.

Kartra Vs ClickFunnels: Pricing

Kartra and ClickFunnels have quite a different approach to pricing plans.

ClickFunnels has a two-tier monthly pricing structure:

  • Standard at $97
  • Platinum at $297

Kartra has a four-tier monthly pricing structure:

  • Starter at $99
  • Silver at $199
  • Gold at $299
  • Platinum at $499

What’s good about Kartra’s pricing plans — they are all-inclusive. The difference lies in the quantity or limits.

Kartra offers powerful tools such as marketing automation and affiliate management tools at the basic plan.

ClickFunnels, however, has a different take on pricing.

The more powerful tools like Actionetics and Backpack tools are only available on the more expensive plan.

But note that Kartra allows one business only for one account.

ClickFunnels allows you to use one account for multiple businesses.

ClickFunnels offers a 14-day free trial, while Kartra gives you a 14-day trial for $1.

Do note that both ClickFunnels and Kartra have big discounts for annual subscriptions.

Take a look at this ClickFunnels pricing table:

FeaturesClickFunnels Standard ($97/month)ClickFunnels Platinum ($297/month)
Payment gateways39
Share funnelsYesYes
Follow-up funnelsNoYes
Actionetics (email marketing tool)NoYes
Backpack (affiliate marketing tool)NoYes

Take a look at this Kartra pricing table.

FeaturesStarter ($99/month)Silver ($199/month)Gold ($299/month)Platinum ($499/month)
LeadsUp to 2,500Up to 12,500Up to 25,000Up to 50,000
Membership sites2UnlimitedUnlimitedUnlimited

Final Verdict

And now, it’s about time to finally put an end to this ClickFunnels vs Kartra comparison.

But before that, let’s do a recap.

Choose ClickFunnels vs Kartra for the following reasons:

  • One account for multiple businesses
  • Follow-up funnel for a more effective retargeting approach
  • More ways to earn passive income
  • More community support and accountability

I also recommend ClickFunnels if you want to build a full-blown e-commerce site with options to integrate with tools like ShipStation, OrderLytics, and AppTrends.

ClickFunnels is also good for lead generation; in which case, you may take advantage of multiple domains in one account to generate leads for not just one business.

Choose Kartra vs ClickFunnels for the following reasons…

  • All-inclusive pricing
  • Video hosting
  • Calendar function to seamlessly schedule appointments and live events

ClickFunnels might be more expensive, I love the fact that it gives you so many opportunities to make passive income off it.

Overall, I would choose ClickFunnels vs Kartra any day. In fact, it’s better than any other sales funnel builders on so many levels, so ClickFunnels is the no-brainer choice.

Ready to try ClickFunnels?

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Adam Hendricks

Chief content marketer and funnel hacker at Performance Funnels. With over 10 years of digital marketing experience, Adam enjoys helping people make money online with affiliate marketing and sales funnels.