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The Funnel Experts
Uncategorized

How To Boost Your Shopify Store Revenue 20-30% With Intelligent Email Marketing

Every e-commerce marketer, at some point, has likely read that email provides the highest ROI of any marketing channel.

This is true when email done correctly, but the fact is that most online stores are leaving lots of revenue on the table by NOT getting email right.

By implementing the strategies in this short post, you should see email driving 20-30% – or more – of your total sales revenue within 6-8 weeks.

That might sound like a big claim. So how exactly can we it back it up?

Well…

The email marketing strategy we’re about to dive in to was originally taught to us at a mastermind by the team who founded one of the most successful Shopify stores ever – www.BoombyCindyJoseph.com – which sees annual sales of well over $10,000,000

More than 30% of their 8-figure annual revenues comes from email marketing, using the system explained in this post.

We took the email strategy taught by the Boom marketing team and implemented it in to our own small-but-growing Shopify store.

6 weeks in we were seeing 24% of all revenues attributed to email…

klaviyothismonth

This also means:

  • More repeat purchasers
  • Higher lifetime customer values
  • Better ROI from our paid advertising campaigns
  • A rapidly growing email subscriber list from collecting leads on-site

Basically, implementing this email marketing correctly will make every single visitor to your website that much more valuable. No matter where they actually come from.

We’ve since launched a Klaviyo E-commerce marketing service too for other brands, and our clients are seeing similar results.

Now let’s get into it…

Part 1: The Email Platform

Choosing the right email platform is key.

For Shopify stores it is our personal opinion you need to be using Klaviyo if you’re at all serious about growing email as a sales channel. Klaviyo is also the software used by www.BoombyCindyJoseph.com to generate well over $3,000,000 in email revenue annually.

Yes… there are alternatives, some of which can be cheaper

Yes… other platforms offer *some* of Klaviyo’s powerful features

But ultimately…

Your email platform is an investment, not an expense.

You want the BEST available, and our research says that Klaviyo is, without a shadow of a doubt, the #1 choice for Shopify stores.

It will make you more money than the other options. Period.

Part 2: Email Automations or ‘Flows’

Automated, personalized email sequences (called ‘Flows’ in Klaviyo) are a huge revenue driver.

These are the most exciting campaigns to us, and the highest ROI email strategies for an e-commerce brand.

Why?

Because you plan, design and set them up ONCE…

Then they keep working – and keep driving sales – forever.

As soon as a new lead or customer makes a qualifying behavior on your website, they automatically trigger these pre-written sales and nurturing sequences over the coming days, weeks and months.

What’s more, everything is automatically personalized to the individual customer.

Yes… these automated emails need ongoing optimization and testing.

But outside of that they’ll run themselves, once the up-front setup work is done.

Here are 5 of the highest ROI automated email campaigns to implement. There are more than 5 you should be using of course, however you can expect these 5 alone to generate anywhere from 10-20% of your total sales. In some cases more. They are the most effective starting point.

In no particular order…

1 – ABANDONED CART SEQUENCE

You’re very likely familiar with this concept already.

A series of 3-4 emails sent to people who begin the checkout process but do not actually purchase.

The sequence encourages people to come back and purchase by overcoming objections, seeing if they need more info before buying, and sometimes incentivizing the sale using discounts.

2 – NEW CUSTOMER THANK YOU SEQUENCE

This is triggered immediately by a customer’s first purchase. The sequence contains 4-10 or more emails.

The goal here is to:

  • Positively re-enforce the buying decision
  • Build anticipation for the arrival of their order
  • Brand indoctrination: share your story
  • Up-sell related products to immediately increase LTV
  • Educate people not only about your products, but also about your market

Obviously there is a LOT that goes into this sequence.

However, try to cover the points above over the course of 4-10 emails and 1-3 weeks following the initial purchase and you’ll be ahead of 90% of brands.

3 – THE BRAND WELCOME SEQUENCE

This is huge. Perhaps our personal favorite.

This sequence (also anywhere from 4-10+ emails) is sent to new *leads* as they first interact with your brand, usually through giving you their email addresses on-site.

The emails educate and warm up your prospects with a goal of converting them to new customers after they’ve given you an email address.

On that note…

You should absolutely be collecting email leads on your site. This is often done through exit-intent overlays, header bars or on blog/landing pages offering coupons or content downloads.

If you’re not doing this effectively, you’re likely missing out on a considerable number of new customers every single day.

4 – THE WIN-BACK SEQUENCE

Another powerful, automated email flow.

The goal here is to re-activate or ‘win back’ customers who have not purchased or engaged with your emails for some time.

A short sequence of 3-4 emails is triggered after a few months of a customer’s inactivity.

This is somewhat of a last-ditch attempt to re-engage someone with your brand using a special offer. If they still don’t respond to this, they should be removed from your email list completely and are assumed to be a lost customer.

Removing these old customers is actually a GOOD thing, for multiple reasons I won’t get into here.

5 – THE PRODUCT-SPECIFIC UP-SELL SEQUENCE

Up-selling doesn’t just happen on-site.

Email is a fantastic place to up-sell, cross-sell and increase average customer values.

Aim to create specific up-sell sequences for each of your best-selling products.

Incentivize (or not) people to buy more related and “frequently purchased together” items via highly personalized emails based on recent purchase behavior.

A series of 3 emails delivered a few days after customers are expected to have received their last purchase should do the trick.

As mentioned, there are FAR more than 5 automated email flows you can use to drive incremental sales. But the ones we’ve just covered are the most important to get started with, and will drive the most revenue.

When you’ve got these covered, there are lots more you can implement to add additional sales.

Part 3: Manually Sent Campaigns/Broadcasts

These are one-off emails, sent multiples times per month (hopefully multiple times per week) and should be planned in advance.

Don’t make the common mistake of assuming these are mostly discount-led emails, and all about offering % or $ off promotions.

There are SO many other ways to send high ROI campaigns without constantly discounting.

One combination that seems to be working well for us is limiting promotional, discount-based email campaigns, and sending more VALUE based emails instead.

This means…

links to your blogs, videos, ebooks or any other content you produce that’s fun/educational and relevant to your market.

You can tastefully drop links to your products inside the content.

This strategy builds huge goodwill with your list. It also keeps your email engagement high AND it generates sales…

Far more sales than you’d think, actually.

You can also email about new product releases, new reviews/testimonials, competitions, or anything else that doesn’t feel like direct, in-your-face selling.

Your customer and prospect lists will eat these emails up, and BUY from them.

Here’s what we’re doing currently in this area for own our test-case brand…

3 manual campaigns per week, comprised of:

  • Promotions
  • New products
  • Links to GREAT posts on our blog
  • Customer reviews and testimonials

We’re seeing about 55% of all email-driven revenue coming from these campaigns. And that’s mainly using value-led, non promotional emails.

In Summation

1. Use a great email platform, like Klaviyo

2. Set up the 5 key automated email flows

3. Add VALUE, and the occasional promo, to your list via multiple email campaigns per week.

4. Say hello to a 20-30% monthly revenue increase

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Facebook Advertising

3 Smart Ways E-Commerce Brands Use Facebook Advertising to PROFITABLY Acquire New Customers & Encourage Repeat Purchases

Ecommerce Facebook Ads

This is part one in a series uncovering how successful online retailers are using Facebook advertising for profitable, scalable revenue growth.

Today we focus on 3 ways your brand can use the most powerful piece of the Facebook advertising platform… The Facebook Pixel

You’ve very likely heard about the FB pixel before. There’s a good chance it is already installed on your online store – or you at least have an older version of it in place.

And you’ve definitely seen some dynamic ads built by the pixel, that look a little like this:

Facebook dynamic product ad example

However…

Even though most online retailers have a Facebook pixel in place…

More than 95% of the stores we look at are NOT using their pixel to anywhere near its full potential…

…and regarding dynamic product ads like the one above – they’re almost NEVER using those to their full revenue-generating potential.

Almost never.

If your brand falls into this group – and there’s a good chance it does – then you’re missing out on a LOT of revenue, lots of repeat purchases and lots of new customers.

Guaranteed.

The Facebook pixel is SO powerful, and SO mis-understood, that properly implementing and taking advantage of it presents a huge revenue opportunity for the vast majority of e-commerce brands.

Today we’re going to look at the TRUE power of the Facebook pixel and how it can be used to:

  • Profitably acquire new customers at scale
  • Create your highest ROI re-targeting campaigns
  • Crosssell and Upsell to increase customer lifetime value (CLTV)
  • Recover more abandoned carts
  • Create loyal repeat buyers

…all while maintaining a very healthy return on ad-spend (ROAS).

If your e-comm brand isn’t taking full advantage of Facebook’s new advertising pixel you’re missing out on revenue, repeat purchases and new customers.

There’s ZERO doubt about that.

Ryan Turner, PerformanceFunnels.com

Let’s get started…

The ‘New’ Facebook Pixel and Your E-Commerce Funnel

One of the major benefits of Facebook’s new pixel is that it allows you to track a visitor’s journey through your entire Ecommerce funnel – including keeping track of every product each individual person shows an interest in…

Right from the homepage to the order confirmation page, and across all devices. This is true regardless of which platform you use – one of the major e-com solutions like Shopify or Magento, or something more streamlined like ClickFunnels. If you are using CF, check out our free funnel templates here.

You’re given the ability to advertise to people based 100% on their specific behaviors. The goal obviously being to move prospects and customers on to the next step in their buying journey – and eventually to a purchase…

…then another purchase… and then another.

If your store is taking full advantage of the Facebook pixel you can personalize every marketing message people see from your brand.

This personalization is based not just on their purchase or browsing history, but also on specific sales goals you may have.

Everything takes place cross-device without relying on cookies in the traditional way.

Taking full advantage of your Facebook pixel’s capabilities allows you to extract the maximum amount of revenue from every step in your sales funnel using completely personalized ads.

Let’s take a look at exactly how that can be done…

The Raw Power of Facebook’s Dynamic Product Ads (DPAs)

We’ve mentioned personalization a few times already. Facebook takes personalized ads SO much further than traditional ‘dynamic’ display advertising, which often just shows people products they’ve looked at – or similar products – in a carousel on a re-targeting basis.

Here’s what Shoes.com said about Facebook DPAs…

Facebook’s Dynamic Product Ads is one of our strongest formats with one of the highest ROAS. In comparison to static re-marketing Facebook campaigns, the stats for the DPA campaigns come in much stronger. CTR is 3.12 x higher, CPC is 73% lower and ROAS is 2.4 x higher.

– Shoes.com

Hopefully we’ve made it clear how much we believe in Facebook’s personalized ad technology by now, so let’s look at some real-world use cases for e-commerce retailers.

What follows are specific examples of how e-commerce marketers are using the power of the Facebook pixel and dynamic ads to drive profitable, incremental sales at scale.

This is NOT just a re-targeting play, which is how most e-commerce retailers approach Facebook advertising.

We’ll be covering:

  • New customer acquisition
  • Cross-selling
  • Up-selling
  • Abandoned cart recovery
  • And of course, non-buyer retargeting

Example #1…

Personalized Cross-Selling and Up-Selling to Increase CLTV, Encourage Repeat Purchasing and Create Brand Loyalty

There is only so much you can achieve with on-site promotions and email campaigns to encourage people to buy more products more often.

Thankfully, Facebook ads provide e-commerce marketers the opportunity to run VERY targeted cross-sell and up sell-promotions right in the newsfeed. Each campaign perfectly tailored to the person seeing it.

You can tell Facebook EXACTLY…

  • Who you want to up-sell or cross-sell
  • When to do it and for how long
  • What they should be offered

This is all based on the individual’s previous interactions with your brand of course.

…Want to market your bestselling products to ALL buyers 7 days after their last purchase?

No problem.

…Want to offer your new range of mens sweaters to guys who bought from you in the last 30 days?

Done.

…How about showing your best iPad cases to anyone who has ever purchased an iPad from you?

Easy.

…Why not market a new range of tents to people who added a tent to cart – but didn’t buy – in the last 10 days?

Let’s do it.

Specify any combination of onsite product-based behaviors and the Facebook pixel can isolate ONLY people who fit that description. You can then advertise whichever products you think are the best fit for this audience from your entire catalogue… or use Facebook to test and find out what they actually want to buy.

Testing Your Cross-Sell Campaigns

Facebook allows you to create what are called Product Sets. These are subsections of your primary catalogue – inside which you can group products by whatever common characteristic you like.

For example:

  • Bestselling women’s watches
  • Organic skin creams
  • Mens slim-fit shirts
  • All women’s shoes
  • Laptops priced over $700
  • New fall 2016 travel bags

With the ability to create unlimited product sets you have the opportunity to test and find the best ROI cross-sell approaches for different audiences who have interacted with your brand.

What are your skincare buyers most likely to buy from you in the next 21 days?

…it could be more of the same products

…it could be hair products

…or maybe its a category you hadn’t necessarily thought of, such as aromatherapy candles

The power of the Facebook ads pixel allows you to test for all of these scenarios, and more, to find out where all of your prospects and customers would prefer to spend their money with you next time around.

Examples From a Brand Selling Essential Oils

Here are some examples from within the Facebook interface showing various ways an essential oil retailer promotes their ‘Single Oils’ to different groups of customers and prospects that have recently interacted with their brand.

Promote all Single Oils to anyone who purchased an Essential Oil Blend in the last two weeks:

Essential Oil Cross Selling

Promote single oils to people who viewed a blend in the last week:

singles-to-people-who-viewed-blends

Promote single oils to people who added one to cart but didn’t buy in the last two weeks:

cart-recovery-oils

 

As you can probably tell the opportunities to cross-sell and up-sell people with different products based on their onsite behavior are almost endless with Facebook. Their advertising platform also makes it very easy to test and find out what the most most profitable combinations of audiences and products are.

TIP: If you’d like a low risk and high ROI way to test these campaigns for your brand then start with the ‘Added to basket but not purchased‘ targeting option above. This is another way to encourage cart-abandoners to return and make a purchase they were considering.

Example #2…

Use The Facebook Pixel to Find New Buyers Who Behave Exactly Like Your Most Valuable Customers

Anyone familiar with Facebook advertising has heard of ‘lookalike’ audiences.

Most digital marketers though have no idea how powerful these audiences can be when used to their full potential – especially for NEW customer acquisition on Facebook.

Lookalikes are especially powerful for successful e-commerce brands who already have good levels of website traffic, a sizable list of email subscribers and, of course, a database of existing customers.

If your e-com brand fits this description you should absolutely make sure you’re taking full advantage of Facebook lookalike audiences.

Let’s take a look at ways you can go about doing that.

Firstly: What exactly is a lookalike audience?

Here is how they work…

Step 1 – You give Facebook a ‘seed’ list of people who have taken a certain action on your site. This action could be visiting a certain category page, subscribing to a newsletter, adding to cart, purchasing etc etc. The Facebook pixel can be used to gather this data, or you can physically upload a list of people to the ad platform yourself.

Step 2 – Facebook searches through its entire list of users and finds people who are most similar to the people in your seed list. This is based on over 200 data points, so it can be very accurate. You typically start with the 1% of all Facebook users who look most like your seed list.

Step 3 – You now have access to these people as an advertising audience. This means you can market your brand to them using Facebook ads – even though they may of never heard of you before. Facebook lets you advertise to them just because they’re extremely similar to your current customers, so there’s a good chance they’ll like your brand and your products.

Lookalike audiences can be EXTREMELY effective. If your original seed list of users is large enough (over 1000 people is a good size) then Facebook usually does a truly excellent job of identifying new potential customers for you to advertise to.

How Online Retailers Can Use Lookalikes

Most e-commerce brands running Facebook ads will have experimented with lookalike audiences to some degree. Earlier though we suggested that most brands are not using them to anywhere near their full potential.

The go-to strategy for most online retailers is to create lookalikes of their email list or from their website traffic.

However there are many, many potential audiences you can build for free and then test running ads to. They’ll all perform differently.

There are also a LOT of different ways to advertise to these audiences.

Here are some different audiences you could create…

  • Lookalikes of email subscribers
  • Lookalikes of your entire customer list
  • Lookalikes of people who bought from a specific category
  • Lookalikes of people who bought a specific product
  • Lookalikes of people who added to cart
  • Lookalikes of your highest value/most loyal customers
  • Lookalikes of your blog readers
  • Lookalikes of all website traffic
  • Lookalikes of people who viewed certain products/categories
  • Lookalikes from specific landing pages/promotions/offers
  • Lookalikes of mobile/tablet buyers
  • Lookalikes of people who have watched your brand’s Facebook videos

Pay particular attention to that last one. Video view lookalike audiences are proving to be VERY effective at the moment and delivering excellent ROI for e-commerce brands.

Here are some different ways you can advertise to these audiences…

  • Dynamic product ads containing your best sellers
  • Dynamic product ads from certain categories
  • New customer discount coupons
  • Seasonal/limited time promotions
  • Giveaways/competitions/quizzes to build your email list
  • Promote downloadable content to build your email list
  • Promote blog content to build brand recognition and trust

In summary, your options for testing different advertising campaigns to different lookalike audiences are practically unlimited. And remember – these are all NEW potential customers you’re reaching.

How much potential new revenue do you think is hiding inside these various lookalike campaign ideas? Unlocking it and increasing your bottom line is just a case of being willing to test – and tracking the ROI of course.

Example #3…

How to Win New Customers from Your Biggest Competitors Using the Power of The FB Pixel

The Facebook platform gives you the ability to show your ads to fans of most major brands. This makes it very target

 

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Uncategorized

Our 2 Best Seller Lead ClickFunnels Templates For Realtors… Get The Share Funnels Free!

Here at Performance Funnels we recommend two different tried and tested seller lead generation strategies for real estate businesses using ClickFunnels.

You can get the free share funnel templates at the link below. They’ll allow you to copy our exact realtor funnels directly into your ClickFunnels account, so you can customize them for your business and start generating leads. If you don’t already have an account, the link will create you a free 14 day trial with our customizable funnel templates already inside it and ready for you to use:

Get the Realtor Share Funnels

The two strategies we recommend to generate seller leads are the ‘Home Evaluation’ strategy, and the ‘Increase Your Sale Value’ strategy. Both are great ways to capture the contact information of anyone who is likely wanting to sell their home in the near future.

We have a video below outlining each strategy and walking you through the ClickFunnels templates so you know how they work in real life. It will be obvious how to customize these for your own realtor business after watching the videos. But you can contact us for help if you need.

The recommended way to advertise these funnels and offers is through local Facebook advertising.

Below is a video outlining seller lead generation strategy #1: Home evaluation and offer estimates…

And now for seller lead generation technique #2: Free report for increasing home sale values

Here is the ClickFunnels template link for both of these strategies:

Get the Realtor Share Funnels

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Facebook Advertising

How To Generate Personal Training Leads With Facebook Ads: Our Two Best Strategies

Below, in the video, is the exact strategy we use and recommend for Personal Trainers who want to get new client leads using Facebook ads.

We have two different approaches, both explained in the video below. The first is based on promoting a free offer to get new leads into your marketing funnel, who can then be sold on recurring services. The second is a ‘premium positioning’ strategy which is great for selling higher ticket training and programs.

Both strategies involve using Facebook ads, and will deliver low cost leads if you implement what we teach in the video. To get good results and see a positive return on your advertising spend you must use a proven-to-convert lead capture system. We recommend ClickFunnels and have developed marketing funnel templates for PTs using this platform. They are tested for high conversions, you can access them for free here by copying them into your own ClickFunnels account, or creating a free trial account with our templates already inside them and ready for you to customize for your business…

Free offer funnel > https://app.clickfunnels.com/funnels/4459199/share/hqgij66ev1yfjmu9

Higher end funnel > https://app.clickfunnels.com/funnels/3860283/share/adxneand0dbvq62e

These templates are VITAL if you want to run Facebook ads for your fitness business profitably and get the most leads for the best possible price.

Watch the video for a walkthrough of how we set everything up, and the ClickFunnels template we use to effectively capture leads better than any PT website will…

You can get our Personal Trainer ClickFunnels templates here…

Free offer funnel > https://app.clickfunnels.com/funnels/4459199/share/hqgij66ev1yfjmu9

Higher end funnel > https://app.clickfunnels.com/funnels/3860283/share/adxneand0dbvq62e

Here is another post talking through the PT free offer marketing funnel in more depth. You might find this ClickFunnels gym & CrossFit tutorial useful too. Finally, we have this video on Facebook ads for gyms and CrossFit businesses – check it out.

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Facebook Advertising

ClickFunnels for Personal Trainers – Use This Free Share Funnel Template To Get More Leads

In the video below you’ll see the ClickFunnels template we use to get our clients personal training leads using Facebook ads for under $3

We’re giving away this personal trainer share funnel which you can customize for your business. The link to get the funnel copied directly into your ClickFunnels account is below. If you don’t already have an account, this link will create you a free 14 day trial account with the funnel already inside it and ready to use.

Get the share funnel for free:

Get the PT Share Funnel

Watch the video to see our actual strategy for getting personal training leads using this funnel.

Enjoy!

We also have other ClickFunnels templates for gyms, CrossFit and high end fitness program sales here.

Get the PT Share Funnel

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