The majority of our business is built on ClickFunnels. Certainly any pages that are part of a paid traffic campaign, such as Facebook or Instagram ads (our specialities), will be built and optimized in ClickFunnels. This software is only as powerful as the funnels you’re able to build though, and sometimes when starting at a blank template it can seem like a huge task to actually create the funnel you’ve mapped out in your mind or on your whiteboard.
Buying templates from the marketplace can be expensive, and most of the designs are sub-par in our opinion and not created with conversion rates in mind. The free templates included with ClickFunnels are nice, but the chances of finding exactly what you want in that small collection are slim.
90% of the time when building marketing funnels and landing pages for our Facebook ads clients we either make something from scratch or modify one of our own templates we’ve already created for a previous project. Today we’re making some – although not all – of our most popular funnels templates available to you for free. You can use the links below to copy the funnels into your own ClickFunnels account, then begin editing them as needed for your own business. We’ve de-branded each funnel to remove any client information or assets so customizing the funnels for your own products or services should be very easy.
If you don’t already have an account with ClickFunnels then using any of the links below will allow you to create a free full access 14-day trial account WITH whichever share funnel you like already inside your trial account, ready to use. How cool is that?
We’ll update this page regularly as we decide to share more of our best converting templates over time.
Here are some of our most popular free ClickFunnels templates. Most of them have two links… one link to a blog post/video describing the funnel and how to use it in more detail and another link to get the actual share funnel instantly copied to your account. We hope you like them – our clients certainly do.
For instructions on how to customize each of the share funnels and more information on how to actually use and promote them, be sure to check out the accompanying blog post or video links. When publishing new funnels we usually try to give some insights into the kinds of offers and ads which are working for us and our clients in the relevant market.
As mentioned there will be new funnel links added to this page periodically, so be sure to check back regularly to see our latest high converting templates.
For any custom requests for your business or help customizing our templates please contact us with some details of the project you’re interested in working on. We can have a discussion about entering into a client relationship if it seems like a good fit. Most of our clients work with us on Facebook and Instagram advertising campaigns used in conjunction with high converting funnel pages for lead generation, e-commerce sales or new client acquisition.
Lastly, if you want to learn more about the ClickFunnels platform, its capabilities and how it compares to other tools on the market check out our epic ClickFunnels review here. We feel it is the most comprehensive review available anywhere online.
This share-funnel template is designed specifically to help yoga businesses get new leads and members consistently using the ClickFunnels digital marketing software. The funnel is proven and tested in the real world, with real yoga studios. It is perfect for all kinds of yoga businesses and can be used by 1-on-1 teachers, group classes or retreats regardless of whether you’re trying to sell monthly memberships, blocks of classes or higher-end programs and certifications.
The template, of course, is 100% customizable for your business. We have made it available for free to any anyone who wants to copy it into their own ClickFunnels account. You can see how to do that in the walkthrough video below.
This is the exact starting funnel template we use for our private yoga studio Facebook ads clients. We brand the funnel to a specific studio, add in their offer and testimonials, then run highly targeted Facebook ads to the funnel. This is a very powerful marketing technique to consistently attract new members to your studio. Don’t underestimate how effective this can be for growing your yoga business when implemented correctly. This template can also be turned into funnels for gyms and fitness studios.
There are a few different versions of this funnel we use for clients, depending on their needs. The version shared in the links on this page is the simplest version – a two step setup that does a great job of acquiring new leads and members. This is the starting point we’d recommend for all yoga businesses getting started with ClickFunnels and using marketing funnels in general. You can always upgrade to something more complex when you have your first funnel working.
We’ll take a look through the funnel step-by-step in just a moment, but first let’s take a look at how yoga studios are typically promoting this funnel to generate new leads and members. Have a high-converting funnel is great, but if you don’t have a reliable way to drive traffic to and and put your marketing message in front of qualified prospects who are interested in yoga then your funnel is worthless!
3 Ways Businesses Are Using This ClickFunnels Yoga Studio Funnel To Get New Members
Here are some reliable methods you can use to promote your new funnel…
#1 – Facebook & Instagram Ads
This is our recommended strategy and the one which should prove to be the most effective in quickly getting you new leads and members every week, and a fantastic return on investment. Our core business is based on growing sales for companies using targeted Facebook and Instagram advertising, so this entire yoga marketing ClickFunnels template was created with Facebook ads is mind.
We’re putting together a full article which will act as a complete guide to Facebook and Instagram advertising for yoga studios, so be on the look out for that shortly.
#2 – Email Marketing Campaigns
You’re probably aware that you should be using email marketing in some capacity to grow sales for your yoga business. This ClickFunnels strategy goes hand in hand with your email marketing campaigns because it will serve as a fantastic call-to-action in any emails you send to your subscribers who are not yet members.
The funnel serves as a great way to get people interested in trying your studio out, with the expectation that a good percentage will convert into longer term members. In fact, it is designed to do precisely that!
#3 – Organic Social Media Marketing
As well as using paid social advertising on Facebook and Instagram to promote your funnel you can also make great use of the following you’ve already built up for your business on various social media sites. Your fans and followers on Facebook, Twitter, Pinterest and Instagram are great people to share your funnel and marketing promotions with. Be sure to encourage tagging and sharing with friends to create a mini viral effect in your local area. If the offer in your yoga marketing funnel is strong, then this strategy can work very well.
A Walkthrough Of Our High Converting Yoga ClickFunnels Template
Here’s an explanation of the funnel steps along with some pointers relating to how you should think about customizing them for your business. The video below explains this in more detail, so definitely check that out.
Funnel Step #1 – Your Offer + Social Proof
The first page in this yoga marketing funnel is designed to do just three things.
Firstly, you want to make an offer to people who are interested in doing business with you. For yoga studios, there are two types of offers which typically perform well time and time again…
Free Trial – Giving away a 5, 7 or 10 day pass completely free
Irresistible Offer – Examples include 30 days of yoga for $30 or two weeks unlimited for $19, etc.
Whether you choose the free trial route or the paid offer route, both of these styles of promotion are designed to get someone into your studio at low risk to them. The reason you see these offers over and over, being promoted by studios all over the country is because they just plain work! If your studio delivers a good experience to members and your retention rate is strong then letting people try you out for free, or at a highly discounted rate for the initial trial period, is a real no-brainer.
Secondly, this first step in the funnel showcases your social proof. That means testimonials, reviews and general positive feedback from current members – ideally from Facebook, Yelp or some other place people are familiar with online. People want to see you’re a real, thriving business where others are happy to spend their money.
Try to pick testimonials and reviews where your members actually explain WHY they choose you as their yoga studio. Any mentions of specific things they love, results they’ve gotten, or the feelings they get in your studio and interrupting with other members make the best, most convincing testimonials.
Thirdly, page one in this marketing funnel gives people a simple way to instantly claim the offer you’re promoting. This process needs to be quick and painless, regardless of whether someone is using a laptop, cell phone or tablet. Luckily, our yoga share funnel for ClickFunnels is 100% responsive and looks fantastic on all devices.
By clicking the green button, people are presented with a simple pop-up box they can use to claim the offer. By entering their name, email address and phone number they can register their interest and move on to step two.
Funnel Step #2 – Confirmation Page + Next Steps
This is where people land after filling out their contact information in the previous step. They are now a lead for your business, and should receive a confirmation email saying they’ve successfully claimed the offer.The confirmation page should also reinforce that same message. You should also let them know you’ll be in touch to get their trial started, so people expect a phone call. Following up with your leads is crucial if you want to get the best performance from your marketing funnels.
There are a couple of other strategies you can use on the confirmation page to increase the level of engagement people have with your business…
#1 Encourage them to call you by using a bonus offer
Any time you can get people to call YOU, rather than waiting for you to contact them is a win. Using some kind of ‘fast action bonus’ is a great way to do this. Sometime like a free t-shirt, or some other widget, is a great incentive to get someone to call you immediately after going through your funnel. The confirmation page (step 2 in the funnel) is the perfect place to use this messaging.
#1 Brand indoctrination – use a welcome video
You could also use the confirmation page as an opportunity to let people get to know you more. Record a quick iPhone video thanking people for claiming your offer and welcoming them into your business. Tell them a little about what to expect, how to get started with their trial period with your studio, and say you can’t wait to meet them. This makes everything that little bit more ‘real’ for people and will increase the percentage of people that actually end up making it in to your studio.
And that’s it! This two-step setup is literally all you need to start generating a consistent flow of new member leads for your yoga studio using ClickFunnels. The video below gives a more detailed funnel walkthrough, so watch it before trying to customize everything for your studio.
If you’re thinking about using the ClickFunnels software platform to build marketing funnels for your gym, CrossFit box or any other kind of studio or fitness based business… you’re in the right place!
On this page we’ll be giving you free access to two of our highest converting funnel templates which we use to drive qualified leads for our fitness clients. Multiple gyms and CrossFit boxes are using these funnels RIGHT NOW to generate hundreds of new leads per month, and to sign up multiple new members every week. Whether you want new monthly recurring membership sales, or if you’re looking to sell higher end fitness programs of $500, $1000 or more, the two fitness marketing funnel templates on this page can do it.
By the way, if you want to learn more about Facebook Ads & Funnel Strategy on generating leads for Gyms, CrossFit and other fitness businesses check out this video.
These two funnels have generated tens of thousands in fitness program and membership sales for our clients.
These are the actual ‘share funnels’ we start out working from when building a new fitness marketing campaign, usually in conjunction with Facebook and Instagram ads which are our core offering for gyms and CrossFit clients.
And you can have these funnel templates absolutely free.
All you’ll need to do is customize them to your own brand and switch out your images, copy and testimonials. Then you’ll have a marketing funnel for your gym or box which you KNOW is based on something that converts in the real world. These gym funnels are proven and tested not only with ‘warm’ referral traffic, but also with completely cold Facebook ads traffic, which is our specialty. They’re designed to convert interested prospects into hot new fitness leads.
The videos below will give you an overview of how to customize these funnel templates in ClickFunnels – it is really easy – so you should have a new marketing funnel built and ready to use within just a few short hours.
Firstly though, here are the main things you need to know about these funnels…
ClickFunnels Gym Funnel Template #1 – Traditional New Member Lead Generation
This gym marketing funnel has one simple goal. Collect the name, email address and phone number of people interested in trying out your gym, CrossFit Box or fitness studio. In return you’re going to offer people something which allows them a low or zero risk way to see if they’d like to become a paid member of your gym.
Popular offer examples include:
Free 5-Day/10-Day Pass
Discounted Introductory Offer… for example: 60% off unlimited classes/workouts for 30 days
Free First Group Workout + Fitness Consultation
We’re sure your familiar with many other variations of those types of offers.
How The Gym Lead Generation Funnel Works…
People click your ad on Facebook, in an email or wherever you’re advertising. They’re taken to the first page of the funnel. This is where they give you their details in return for the free trial, or whatever you choose to offer people as a way of getting them in the door.
The first page in this funnel – the landing page – does a couple of important things in addition to collecting leads for your business. Firstly, it re-states the offer and messaging in your ad. This reinforces the idea in people’s minds that they’re in the right place, and are about to get access to the specific offer they’d just shown an interest in when clicking on your ad.
Secondly, we use the concept of social proof on the landing page to make sure our response rate is as high as possible. This means getting the maximum number of visitors to turn into leads your business can contact.
What is social proof?
In this case it is simple the use of member/client testimonials and reviews to showcase how much people like doing business with you, the results they’re getting and why they choose your gym or CrossFit box over the many options they surely have access to in their local area.
We also like to use a video on the landing page as another form of social proof. A video tour of your facility, of actual workouts, or just of members talking about your business all work great and will definitely help legitimize your marketing efforts and therefore get you more leads. An introductory video from the business owner or a manager/head trainer can also work very well. Anything that humanizes your marketing, making it seem personalized and ‘real’ is ALWAYS going to improve your results and overall return on investment in and paid advertising.
Converting Visitors to New Gym Or CrossFit Member Leads
The elements we’ve just discussed – the attractive offer and the social proof elements – are designed to persuade people to register their interest in your business and convert into leads you can contact.
The big green button on the landing page is how we make this happen. People simply click it, enter their contact info a simple responsive form and that’s it. You now have the ability follow up with them, get them into your gym or box and convert sales.
After people submit the contact information they’re taken immediately to the ‘thankyou’ page in ClickFunnels.
Here you can do two things:
Incentivize them to call you with an additional ‘fast action’ offer
Tell them you’ll be in touch ASAP and to expect your call to get their free trial activate/booked in
That’s it! Super simple, but super effective if you have a good offer.
NOTE: It will be necessary to follow up with leads using this funnel. Just because people submitted their info and expressed interest, it doesn’t mean they’re going to magically show up at your gym or box. Make sure your sales team are ready and prepared to follow up on the phone, get people booked in for a visit and then close the sale in person.
This funnel is great for CrossFit boxes or gyms who want to sell people on specific programs, bootcamps, transformations, challenges, introduction to CrossFit packages and things of that nature. Basically, anything that isn’t your regular free trial or discounted introductory first month promotion. It works perfectly well for regular gyms and bootcamps as well when trying to sell higher end packages or something other than trials that turn into monthly memberships.
The funnel is powerful because people have to apply for your program. The funnel qualifies them to see if they’re a good fit for what you’re selling. They have to sell themselves to you if they want to become a client or member! This strategy generates some of the highest quality fitness leads you’ll ever get.
We’ve worked with businesses using this EXACT CrossFit marketing funnel and helped them implement it to sell programs which cost anywhere from $400 – $1,000. 6-8 week packages for some kind of challenge or bootcamp are the most common thing being sold in those price ranges with this ClickFunnels campaign.
How The CrossFit High End Program Funnel Works…
Someone clicks on your ad either on Facebook, in an email or wherever else you choose to advertise. We get the best results for our CrossFit clients using Facebook and Instagram ads by the way.
The ad would be promoting your program, challenge, or bootcamp with a simple hook about why people would want to consider signing up and some details about the actual results members are getting after the 6 or 8 weeks are up.
From there, after the clicking the ad your prospect hits the landing page – the first page in the funnel.
The ideal landing page has the following structure. See our example share funnel template below and copy it into your ClickFunnels account so you’re able to easily edit and customize it for your gym or CrossFit Box.
Landing page structure…
Give people a major benefit they’re going to get from applying to your program
An introduction to – or quick explanation of – the program people are applying for in your marketing funnel. Try and keep your video short and to the point. 60 to 90 seconds is ideal.
Qualifying Bullet Points
In this section you actively want to qualify your ideal prospect. Try to push people away who are not a good fit, too. Call out the exact person you want applying for the program. Saying things like “this program is HARD” or “there are no shortcuts” and “not for people who are going to drop out” is an effective way of making sure every lead is as high quality as possible.
Testimonials, Before & After Photos, Real Results
Wherever possible you want REAL member feedback and reviews on your landing page at the bottom. Let people see that other members have actually gone through your program or bootcamp etc and give their raw unedited feedback right there on the landing page.
Call To Action Buttons
Have a couple of these in different locations on the page. We always use ‘APPLY NOW’ as the button messaging. We want people to know this is an application and that not everyone will be accepted or eligible for the program.
When clicking the big green APPLY NOW buttons people are taken to the next step, which is the application itself.
Application page structure…
Now we’re at the stage where the funnel really qualifies people using a series of questions about their goals, fitness levels, eating habits and financial situation.
Re-state the benefit focused headline from the landing page
A short paragraph of text, just a few lines, telling people to take action now and complete the application form if they think they have what it takes. Let them know they’ll be contacted by you shortly after applying to arrange an in-person consultation and see if they’re a good fit.
This is where the magic happens. Where you get some of the highest quality fitness leads possible using cold traffic such as Facebook and Instagram advertising.
Choose 10-15 questions that give you relevant, useful information that will help you decide who is and isn’t a good fit for your program. It really is that simple. We make sure the following areas are covered when running Facebook Ads for our CrossFit, gym and bootcamp clients…
How would completing this program and achieving the target result improve your life?
Summary of current fitness level
Summary of current eating habits
Why haven’t you achieved your fitness goals up to this point?
Financial situation, can you afford it?
Any other concerns or things you feel may hold you back – injuries, schedule etc.
On the application page we also include the program price. We want to attract people who know the cost already.
That’s it for the application form page. That’s how we generate super-qualified high end fitness leads for CrossFit boxes and gyms. The cost to do this with highly targeted Facebook ads is usually between $5-$20 per lead, depending on the program type and cost, your location and how good your testimonials and social proof elements are.
Follow Up, Sales & Converting Leads Into Fitness Program Sales
As with the first funnel we walked through on this page, you’ll need to make sure your team follows up with these leads. You need to call them, schedule a consultation and sell your programs in person to those leads who you determine are a good fit. Don’t worry though, these people are EXPECTING to be contacted. They’re just filled out a 15 question fitness survey and applied for your program. So call them and get them in to your gym or box ASAP.
Application-Style Funnel Share Links & Video Walkthrough
Looking to build a high-converting Ecommerce sales funnel using ClickFunnels? The template on this page has been used to ship tens of thousands of physical products across several different markets. It works well for any kind of e-commerce offer – so it doesn’t matter if you’re selling at full retail price, promoting bundles/discount deals or running a free plus shipping campaign. This share funnel template has been used successfully in all of those situations.
See a demo of the funnel template here, and if you like copy it for free into your ClickFunnels account:
We’ll leave the video walkthrough below to explain the details of how the funnel works and what’s included, but the basic structure looks like this…
Step 1 – Email Optin
The landing page collects a users email address so they can proceed to the next page, which is the cart. You can easily disable the email optin and allow people to just click through to the cart, but we recommend keeping it in place. Having this step allows you to build a huge list regardless of whether people buy or not.
Step 2 – Cart
On this page people select how many products they want to purchase. We ALWAYS encourage offering multiple quantities, with discounted pricing if people buy more. This greatly increases the average order value of any e-commerce funnel… allowing you to spend more per customer on ads and scale your campaigns aggressively. This shopping cart page has been heavily tested. We see it convert even up to 40% in some markets. The way we set things up in the demo also means that most people will actually buy more than one item.
Step 3 – First Up-Sell
Here you can sell people more of what they just bought on the cart page (this works great!) or offer a complimentary product. One click purchasing means the conversion rates on this up-step can be fantastic if the product is appealing.
Step 4 – Second Up-Sell
By this point people are in the buying mood, so why not offer them more stuff? Keep the product offered here relevant to what’s been purchased already and you’ll see good success.
Step 5 – Third Up-Sell
One last opportunity to get the maximum review from every customer and really inflate those average order values*
*Note: Up-sell steps can be added or removed as you please. You can choose to have either more or less up-sell steps than we include in this funnel.
Step 6 – Order Confirmation Page
A nice summary of what the customer has purchased throughout all the funnel stages. Also use this page to set expectations around delivery times and customer service contact points.
You can copy this exact Ecommerce funnel into your ClickFunnels account or see a live demo using this link:
The 3 PROVEN Facebook Ad Strategies for Attracting New Leads and Customers In Your Area
Firstly let’s start with the absolute basics.
You need to be clear on exactly who you want to market to, and where, as Facebook let’s you get very specific about this. There is absolutely no reason to pay to show ads to anyone else, other than the kinds of people you want to attract.
This should be very simple for most local businesses.
In the example below we’re choosing to show ads to all women aged 30-60 who LIVE in Atlanta (not people who are just visiting, however you can include them too if you like)
The geographic area we’re advertising too – represented by the big blue circle – can either be made larger or smaller depending the size of the area your business serves, or how far people typically travel to visit you. You can even include or exclude specific neighborhoods if you’d like.
We can further narrow down this core group of 30-60 year old women who live in Atlanta in a number of other ways as well.
Facebook pages they like
Relationships: married, anniversaries, engaged
Family: ages of their children
Financial information: household income and net worth
Buying patterns: what kinds of things they spend money on
Home: Owners vs renters, types of property they live in
Level of education
Job titles and industries
Those are just a few options. Inside the Facebook advertising platform there are HUNDREDS more options you can choose to further narrow down who sees your ads.
Now we’ve explored just how specific you can get regarding who you want to advertise to on Facebook, let’s look at the most important part of any successful campaign…
The message or offer you show these people
That’s right, your marketing message or offer on Facebook is actually more important than who you’re advertising to.
Using the wrong message or approach in your ads is the #1 reason why local business fail on Facebook and ultimately feel like they’re wasting money.
Get the message wrong and nothing else matters. It is the core of your campaign.
Here are 3 proven marketing messages or angles which local businesses can use successfully in their Facebook ads. We’ll look at them one at a time and included specific examples for each. This should help you decide which is the best approach for your business.
Local Business Facebook Ads Strategy #1 – The Irresistible Offer
The irresistible offer strategy is a tried and true method local businesses can use for new customer acquisition on Facebook.
Here’s what is involved…
Essentially this strategy revolves around creating an extremely attractive special promotion which someone in the market for your products or services would find it hard to resist.
The idea here is the use this ‘bait’ to get customers through the door and engaged with your business. If you deliver a quality product or service in this initial sale then you have an excellent chance of turning these people into loyal high-value customers over time.
The only focus of the Facebook ad would be promoting that offer.
For anyone interested, the ad would link them directly to a dedicated page for that offer where they can book immediately online, or call on the phone to do so.
A chiropractic office that offers a great customer experience and has a good sales process can expect to turn a high percentage of these ‘Facebook Special Offer’ patients into loyal long-term customers who keep coming back.
Local Business Facebook Ads Strategy #2 – The Go-to Industry Expert
Next up is the Go-to Industry Expert strategy.
This is ideal in industries where customers typically do lots of research and the sales process is longer or more complex. Average customer values also tend to be very high, so some kind of relationship based on trust must be built with potential customers before they buy.
This is done through educational marketing.
Instead of creating ads that simply promote your business or try and encourage people to contact you directly you’re going to be promoting helpful, valuable content for people potentially interested in what you offer.
Let’s use the example of a company specializing in building in-ground swimming pools.
This is a BIG purchase and anyone thinking of getting a pool built in their home is going to do a lot of research before making a decision. Why not position your business as THE local authority and the go-to pool company?
By creating useful relevant content on your website then promoting it locally to homeowners using Facebook ads you can do exactly that.
Titles for education content could include…
How Much Will a Pool Increase My Property Value?
Will I Need to Upgrade My Electrical Service if I Build a Pool?
Swimming pool design guide: Check out these 3 beautiful pools we’ve built for inspiration
That content could be website blog posts or videos – both are perfect for promoting via Facebook ads to homeowners in the local area.
Want to see a real-life version of this strategy in action?
The blog post you’re reading RIGHT NOW is a perfect example.
Here at Performance Funnels we regularly create useful content, like this article about successful Facebook advertising, for business owners. We also publish lots of content about how to use the ClickFunnels platform and give away marketing funnel templates to our readers. We then use Facebook ads to promote the content to people who may be interested in our services. This generates consistent new business for our agency and also positions us as an authority to potential new clients.
Local Business Facebook Ads Strategy #3 – The Giveaway or Competition
Copyright 2019 Performance Funnels. Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.