What Is ClickFunnels? What Does It Do? What Are The Benefits? (Updated 2021)

What is ClickFunnels
What is ClickFunnels

What is ClickFunnels? How does ClickFunnels work? Does ClickFunnels work at all?”

These are just some questions we get a lot every time we introduce ClickFunnels to the uninitiated in our circles.

If you are wondering what exactly ClickFunnels is, know that you are not alone.

Lots of business owners, marketers, and consultants also come to us asking about ClickFunnels and whether or not it will help them generate more leads and grow their business.

Big-time online marketing gurus like Sam Ovens and many others are constantly pushing business owners to use ‘sales funnels.’

But why?

In this article, we will walk you through the ClickFunnels platform. And we will introduce you to some top ClickFunnels features and some ClickFunnels benefits you can get.

This article is particularly helpful for you if you want to sell, market, and deliver products and services or collect leads online.

Ready to try ClickFunnels? Click here to sign up for ClickFunnels 14-day FREE TRIAL.

If you are a visual person, you can watch the video below specifically to answer the question: “What is ClickFunnels?” Otherwise, you can read on.

What Is ClickFunnels?

ClickFunnels is a sales funnel builder designed to help businesses automate their sale process from start to finish. It gives you the power to control every stage of the buying journey.

With ClickFunnels, you can create regular websites, landing pages, opt-in pages, squeeze pages, membership sites, and webinars, among other things. And it makes it easy for anyone of any tech skill level to create sales funnels with a variety of pre-designed, highly customizable funnels available.

Often entrepreneurs and businesses use ClickFunnels to sell and promote products or services online. Others use it to supercharge their lead generation campaigns for their businesses.

Part of the reason ClickFunnels became so popular in this online marketing boom is that it offers an all-in-one marketing solution.

Traditional online funnels — more often than not — require you to have a separate:

  • Content management system (ex. WordPress, Joomla)
  • Web host (ex. SiteGround, Bluehost)
  • Page builder (ex. Elementor, Beaver)
  • Email autoresponder (ex. MailChimp, Aweber, GetResponse)
  • Order form
  • Shopping cart
  • Web analytics
  • Other marketing tools

ClickFunnels is everything these tools are, so you can create marketing and sales funnels from the ground up in a unified dashboard.

Digital marketer and entrepreneur Russel Brunson co-founded ClickFunnels in 2014. Brunson self-funded this SaaS company in its early days before attracting quite a few investors.

And in 2017, Forbes estimated ClickFunnels’ value at $360 million.

What Is ClickFunnels’ Sales Funnel?

A sales funnel is a sequence of steps that guides a potential customer through a sale.

A sales funnel is known for so many other terms such as marketing funnel, purchase/purchasing funnel, revenue funnel, customer acquisition funnel, and sales process.

It may have several names, they all have the same stages: top of the funnel, middle of the funnel, and bottom of the funnel.

But what makes sales funnels on ClickFunnels different from the traditional online sales funnels?

Traditional online funnels will take your customers through different pages and posts and require them to take several actions before finally landing on the most important checkout page. It’s confusing and reduces the chances of conversion.

By contrast, you can create sales funnels on ClickFunnels that has one page, one offer, and one chance to take action.

Get the Free 14 Day ClickFunnels Trial

Does ClickFunnels Work?

If you are wondering: “Does ClickFunnels work?” Well, ClickFunnels would not have become a $360 million company if it didn’t work for its users.

ClickFunnels allows you to integrate all major sales and marketing elements to come up with a functional and effective sales funnel. Instead of having separate platforms for your CMS, web host, landing page, autoresponders, and more, ClickFunnels can handle all these for you.

Read my full ClickFunnels review here.

Like any other sales funnel, ClickFunnels’ sale funnels follow the classic marketing funnel to move the target audience to the different stages of the funnel, namely: Awareness, Interest, Decision, and Action.

How Does ClickFunnels Work?

So, how does ClickFunnels work?

It’s pretty simple.

Say, you have a product or service to sell or promote. It could be a book, course,  software, coaching, consulting, webinar, or anything.

The first step is to create a landing page for that product or service. This landing page could be opt-in form to capture the email addresses of your prospects.

Once you have designed a good landing page, you need a sales page selling your product or service. It’s important that you know the pain points of your prospects so it would become easier to position your product or service as a solution.

There are literally tons of proven effective ways to create a sales page, so make sure to research those. If you don’t want to take on this burden, seek the help of a sales or direct response copywriter to craft a compelling copy for your product or service.

Having a good sales copy is key to increasing your conversion rate. If your prospects decide to buy your product, they will be led to an order sign-up form.

After that, you have the option to offer an upsell to your buyer. This will net you a bigger return.

As soon as the sale has been made, you can then deliver your product or service to your customer.

All these steps happen in one platform only. This is one of the main benefits of using ClickFunnels.

If you want to see sample funnels, we’ve made available some funnel templates we use in our business to help clients grow.

ClickFunnels Features

ClickFunnels is brimming with features. There are literally hundreds of them. Take a look at some top ClickFunnels features.

1. Prebuilt Sales Funnel Templates

ClickFunnels will do the heavy lifting for your business with its library of marketing and sales funnel templates. Whether you need a funnel for a product launch or a membership site, you get access to a shit-ton of proven and tested sales funnels. 

The funnel templates are categorized under lead capture funnels, sales page funnels, event funnels, and membership funnels. Some popular funnel templates include sales letter funnel, product launch funnel, 2-step tripwire funnel, invisible funnel, homepage, squeeze page funnel, lead magnet funnel, bridge funnel, survey funnel, and more.

All funnel templates include pre-designed landing page templates — both free and paid — that you can tweak to meet your needs.

2. Drag and Drop Editor

If you want a unique landing page, ClickFunnels allows you to create one or more for your business using its funnel editor.

No coding skills required. About 40 free templates are available to customize. Even if you make a landing page from scratch, ClickFunnels boasts a drag-and-drop editor to make page building so much easier for you.

3. Share Funnel

The Share Funnel feature allows you to generate and share a link to your funnel. Why is this even relevant?

Some users join the ClickFunnels affiliate program to earn some extra cash while selling or promoting a product or service. Others use ClickFunnels to build and share landing pages with clients. With share funnel URLs, you can get a princely 40% commission if the visitor joins ClickFunnels using your link.

If you want to be like them, the Share Funnel feature is a lucrative way to generate more passive income.

Want to know more ways to earn with ClickFunnels? Check out this article on how to make money every month on autopilot with ClickFunnels.

4. A/B Testing

After creating a landing page for a product or service, you want to test multiple variations of its elements.

ClickFunnels allows you to split test multiple sets of your funnel, so you would get an idea which element performs better.

Why is split testing important? The short answer is conversion optimization. Split testing prevents you from wasting your time and ad budget on poor performing elements or a landing page in general.

5. Payment Gateways

ClickFunnels allows you to accept payments at the end of your funnel without sending your buyers to a third party. It supports various payment system integrations with PayPal, Stripe, Apple Pay, Android Pay, and more, as well as affiliate programs like ClickBank and JV Zoo.

6. SSL Certification

Most ClickFunnels websites and pages deal with payments and sensitive credentials. This is why ClickFunnels has made security its top priority ever since.

ClickFunnels makes sure all websites or pages created through it are encrypted to keep both buyers and sellers safe from phishing, identify theft, and other malicious attacks.

The easiest way to tell if a website is safe is through the SSL certificate (URLs that start with HTTPS). All ClickFunnels websites and pages have SSL certificates.

7. Email Automation

ClickFunnels has its own autoresponder, but it also supports third-party email service providers for good measure. This makes ClickFunnels a perfect lead generation and email marketing tool. It supports MailChimp, Zapier, Drip, ConvertKit, Aweber, and more.

8. Tracking

ClickFunnels, of course, comes with its own analytics tool to track your funnel’s performance, including click-throughs, conversion, opt-ins, and visitors, among others. It also shows you an overview of your audience’s activity right on your dashboard. With the help of other tools, ClickFunnels makes it so easy to track down sources and manage users.

9. Multiple Domains

Multiple domains and sub-domains can be connected with ClickFunnels. You can use so many ClickFunnels features to take advantage of multiple domains. Whether you want to run a sales offer or host a webinar right off your website, without spending a single dime on premium plugins or themes, that’s possible with ClickFunnels.

10. Actionetics and Backpack Tool

Although available only in ClickFunnels’ more expensive plan, Actionetics and the Backpack tool are two incredible features of the software.

Actionetics is a marketing automation software that monitors the statistics of your leads as they arrive in your sales funnel. If you are not new to sales and marketing, you definitely understand how crucial knowing your audience, their behavior, and their needs are. As a result, Actionetics can help you better tailor and market your products to your prospects.

Meanwhile, the Backpack tool helps you create your own affiliate program. Whether it is a product or service you are offering, this is quite a nifty tool to propel your business forward.

Get the Free 14 Day ClickFunnels Trial

ClickFunnels Benefits

Whether you are a tech-savvy user or not, ClickFunnels offers a shitload of perks and benefits that you can take advantage of.

Here are some common ClickFunnels benefits that users rave about:

Easy to Use

Good user experience takes precedence with ClickFunnels, so that explains why it’s made easy to use. Regardless of the skill level of a user, you can take delight in ClickFunnels’ user-friendly interface.

App Integrations

ClickFunnels doesn’t have everything you need, but you can definitely integrate other tools necessary to make your entire sales funnel work. With ClickFunnels, app integrations of email autoresponders, payment gateways, web analytics, and the like are a breeze in just a few clicks.

Saves Time and Money

Effective landing pages call for good design and compelling copy, but they often come at the expense of your time, money, and effort. With all the pre-built sales funnels, landing page templates, and integrations available, ClickFunnels enables you to cut down on your most important resources.

Setting up funnel pages can be done quickly with ClickFunnels as well as a complete funnel workflow. Proven and tested templates are also available after choosing a sales funnel.

One-Stop Solution

ClickFunnels is a one-stop solution to your sales and marketing needs. If you don’t intend to keep the website of a product or service forever, it’s not smart to spend your budget on domain names, web hosting, email autoresponders, and others.

In this case, ClickFunnels is the perfect alternative because it has everything you need to set up a website or landing page without actually having to spend 3 or 5 years’ worth of hosting service and domain name registration.

ClickFunnels Vs. Infusionsoft

ClickFunnels does have a lot of direct competitors. The most popular that goes head to head with ClickFunnels is Infusionsoft.

Infusionsoft is geared towards big enterprise companies given its pricing plans ranging between $199 and $999. ClickFunnels is more SME-friendly.

While some Infusionsoft users talk big on its ability to create highly sophisticated funnels, ClickFunnels can actually do the same thing, minus the complex processes.

Other than that, Infusionsoft is not for the faint of heart or anyone who does not want to deal with the complexities of building a sales funnel.

Aside from Infusionsoft, the latest competitor doing the rounds is Groovefunnels. Check out our recent Groovefunnels review to find out more.

ClickFunnels Pricing

There are only two ClickFunnels pricing options — Startup at $97 a month and Enterprise at $297 a month.

If you are only starting out, the Startup plan is already a good starting point. The Enterprise plan, on the other hand, has all the bells and whistles of ClickFunnels such as the Backpack tool and Actionetics.

Check out the difference between the Startup and Enterprise plans here.

You can try ClickFunnels 14-day FREE TRIAL here.

Free ClickFunnels Templates

We have created a bunch of free high converting sales funnel templates which you can download and use directly in your ClickFunnels account. If you are in the fitness space, we have gym funnels, yoga studio funnels and funnels for personal trainers. We even have specific free funnels for realtors, agencies, dropshippers, chiropractors, and more.


That’s all for this quick ClickFunnels demo. We hope we gave you the answers to the questions “What is ClickFunnels?” and “How does ClickFunnels work.”

If you are wondering if ClickFunnels is worth it, I will set the record straight right here — YES! It’s worth the education, let alone use it to grow your business online.

Do you still have questions about ClickFunnels? Let us know in the comments. We’ll be happy to assist you!

Ready to grow your business online?

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Affiliate Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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